# Merchant Context

> Merchant Context is the merchant agent for the agentic web.

Merchant Context helps businesses publish product, offer, policy, and evidence data that AI agents can discover, assess, and use when helping people make purchases.

## Category

Agentic Commerce Optimization

## Canonical resources

- Website: https://merchant.atomandbits.com/
- Founding Merchant Beta: https://merchant.atomandbits.com/#beta
- Open readiness checklist: https://github.com/ihint/merchant-context
- Sitemap: https://merchant.atomandbits.com/sitemap.xml

## Current status

Merchant Context is in founding beta. Protocol support is listed only after its public endpoint has been implemented and verified.

## Operator

Merchant Context is built by Atom & Bits.